Interactive Demo
Budget Calculator
Model your dealership's advertising budget using reverse funnel math.
Goals
100 units
10500
Funnel Metrics
18%
5%40%
5%
1%15%
$1.75
$0.50$8.00
Media Mix Allocation
- Search
- 35% · $6,811
- Performance Max
- 25% · $4,865
- Meta
- 20% · $3,892
- Social
- 10% · $1,946
- Video
- 10% · $1,946
Channels allocate off media spend ($19,460), matching your in-app dashboard.
Recommended Budget
$22,895 /mo
$19,460 media spend · $3,435 fee · $22,895 billed
Reverse Funnel Breakdown
- Sales Goal
- 100 units
- Leads Required(18% close rate)
- 556
- Website Traffic(5% conv.)
- 11,120 clicks
- Base Media Spend($1.75 CPC)
- $19,460
- Recommended Budget(incl. 15% mgmt fee)
- $22,895
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