Interactive Demo

Budget Calculator

Model your dealership's advertising budget using reverse funnel math.

Goals
100 units
10500
Funnel Metrics
18%
5%40%
5%
1%15%
$1.75
$0.50$8.00
Media Mix Allocation
Search35% · $6,811
Performance Max25% · $4,865
Meta20% · $3,892
Social10% · $1,946
Video10% · $1,946

Channels allocate off media spend ($19,460), matching your in-app dashboard.

Recommended Budget

$22,895 /mo

$19,460 media spend · $3,435 fee · $22,895 billed

Reverse Funnel Breakdown
Sales Goal
100 units
Leads Required(18% close rate)
556
Website Traffic(5% conv.)
11,120 clicks
Base Media Spend($1.75 CPC)
$19,460
Recommended Budget(incl. 15% mgmt fee)
$22,895
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