Powered by the Reverse Funnel Method

Stop guessing your ad budget. Start calculating it.

DealerQuant works backwards from your sales goal to tell you exactly how much to spend on advertising. No spreadsheets. No gut feelings. Just math.

Live Budget Calculator

Leads needed
833leads/mo
Clicks needed
16,660visits/mo
Media spend
$29,155base spend

Recommended monthly budget

$35,569

includes 22% agency management fee

“We finally had a number to show the dealer instead of a gut feeling. Closed the budget increase in one meeting.”

— Media Director, Honda dealer group, Southern California

How the Reverse Funnel works

Most dealers start with a budget and hope for the best. We start with your goal and work backwards.

01

Set Sales Goal

Start with how many units you need to sell this month. No vanity metrics — just your real target.

02

Calculate Leads Needed

Using your close rate, we calculate the exact number of leads required to hit that goal.

03

Traffic Math

We reverse-engineer the website traffic needed to generate those leads based on your conversion rate.

04

Get Your Budget

Apply your cost-per-click to the traffic number and get a precise monthly ad budget.

Everything you need to optimize ad spend

Built specifically for auto dealers, dealer groups, and the agencies that serve them.

Walk in with a number, not a guess

Reverse funnel math converts your sales goal into an exact monthly budget — broken down by channel, before the meeting starts.

Score your dealer's AI visibility in 30 seconds

See exactly why their site doesn't appear in ChatGPT or Google AI Overviews — and generate the schema to fix it instantly.

Your brand. Dealers never see DealerQuant.

White-label the entire platform. One dashboard for all your accounts. Each dealer sees only their own data.

Simple, transparent pricing

Start free. Upgrade when you need more power.

Starter

Freeforever

Perfect for individual dealerships getting started with data-driven budgeting.

  • Reverse Funnel Calculator
  • 1 dealership profile
  • Basic media mix recommendations
  • Monthly budget exports
  • Community support
Get Started Free
Most Popular

Multi-Location

$149/mo

For multi-location dealer groups that need centralized budget management.

  • Everything in Starter
  • Up to 10 dealership profiles
  • AI Strategy Briefs
  • Google Ads & GA4 integration
  • Performance projections
  • Priority email support
Start Free Trial

Agency

$999/mo

Built for agencies managing ad spend across multiple dealer clients.

  • Everything in Multi-Location
  • Unlimited dealership profiles
  • White-label branding
  • Multi-tenant client isolation
  • Media Mix Optimizer
  • Dedicated account manager
  • API access
Contact Sales

Ready to stop guessing?

See exactly how much you should spend on advertising this month. Try the reverse funnel calculator now — no account required.